IA Kicks Off 2012 Smart Irrigation Month Campaign and Smart Marketing Contest

The Irrigation Association has announced preparations for Smart Irrigation Month, an initiative dedicated to increasing public awareness of the value of water-use efficiency, water-saving products, practices and services. All industry professionals and companies are invited to participate. The campaign, which takes place in July, is designed to educate users about simple ways to save money and water; encourage companies and workers to promote smart irrigation practices to customers; reinforce the role efficient irrigation plays in solving water challenges; and more.

First launched in 2005, Smart Irrigation Month is gaining traction as stakeholders recognize the potential impact of efficient irrigation in July and year-round. “July is a peak water-use month that warrants heightened attention,” says Dave Magner, sales and business development manager at Rain Bird and chair of IA’s Smart Irrigation Month Committee. “This is also a real opportunity for companies in the irrigation industry to differentiate themselves and add value for customers by promoting water-saving products, practices and services.”

Following the campaign, participants are invited to submit their marketing materials by Aug. 31, 2012 and participate in the Smart Marketing Contest. The contest recognizes winners in both agriculture and turf/landscape categories. Entries are judged on messaging, quality, creativity and integration of the Smart Irrigation Month mission. The contest is free to IA members and, for the first time, is open to nonmembers for a nominal fee.

Find contest details at www.smartirrigationmonth.org.